Broadway Video, in partnership with the NBCU Content Studio, produced a series of digital spots for General Mills’ Yoplait’s 2017 Mom On messaging campaign. The series used a hidden camera approach to test the question: do moms have each other’s backs? The spots featured viral YouTube duo #IMomSoHard, Jen Smedley and Kristin Hensley, and were distributed on NBCU’s digital platforms (including Today and Bravo) as well as Yoplait’s owned and operated social channels.
• Creative Strategy
• Concept development
• Execution – Scripting, Casting, Production, Post Production